Sociology (SOC) |
736 Prince Lucien Campbell, 541-346-5002
College of Arts & Sciences
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Course Data
| SOC 317 Soc of Mass Media >2 |
4.00 cr. |
| Analysis of media events: advertisements, news broadcasts, documentaries, popular music, and television. Perspectives include content analysis, semiotics, functionalist and structuralist paradigms, and power system analysis. |
| Grading Options: |
Optional; see degree guide or catalog for degree requirements
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| Instructor: |
Capelle D |
Office:
621 PLC
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| Office Hours: |
1000 - 1200 W |
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| Course Materials |
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CRN |
Avail |
Max |
Time |
Day |
Location |
Instructor |
Notes |
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24789 |
0 |
110 |
1600-1720 |
tr |
129 MCK |
Capelle D |
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Final Exam: |
1230-1430 |
w 3/20 |
129 MCK |
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Academic Deadlines
| Deadline |
Last day to: |
| January 7: |
Process a complete drop (100% refund, no W recorded) |
| January 13: |
Drop this course (100% refund, no W recorded; after this date, W's are recorded) |
| January 13: |
Process a complete drop (90% refund, no W recorded; after this date, W's are recorded) |
| January 14: |
Process a complete withdrawal (90% refund, W recorded) |
| January 14: |
Withdraw from this course (100% refund, W recorded) |
| January 15: |
Add this course |
| January 15: |
Last day to change to or from audit |
| January 21: |
Process a complete withdrawal (75% refund, W recorded) |
| January 21: |
Withdraw from this course (75% refund, W recorded) |
| January 28: |
Process a complete withdrawal (50% refund, W recorded) |
| January 28: |
Withdraw from this course (50% refund, W recorded) |
| February 4: |
Process a complete withdrawal (25% refund, W recorded) |
| February 4: |
Withdraw from this course (25% refund, W recorded) |
| February 25: |
Withdraw from this course (0% refund, W recorded) |
| February 25: |
Change grading option for this course |
 | You can't drop your last class using the "Add/Drop" menu in DuckWeb. Go to the “Completely Withdraw from Term/University” link to begin the complete withdrawal process. If you need assistance with a complete drop or a complete withdrawal, please contact the Office of Academic Advising, 101 Oregon Hall, 541-346-3211 (8 a.m. to 5 p.m., Monday through Friday). If you are attempting to completely withdraw after business hours, and have difficulty, please contact the Office of Academic Advising the next business day. |
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Expanded Course Description
| This course focuses on the relationship between media, culture and society and provides an overview of mass communication, content, audiences, and effects. The media are discussed in relation to their contexts--social, economic, institutional, cultural and historical. The course examines a variety of popular cultural forms and looks closely at media production and media consumption as cultural practices. The course also addresses the issues of media representations of gender and minorities and the consequences the images have for the society.
The course can be divided into three parts: Characteristics and critical evaluation of mass communication and media; Sociological paradigms and theories of mass media; and Mass media construction of social issues. Along with providing students with a grounding in media sociology, the course intends to prepare them for doing their own research using mass media or exploring their effects on audiences. To facilitate this objective, we give special attention to methods and designs employed in media research, and we heed how theoretical ideas are translated into empirical projects. Upon completion the course, students are expected to achieve the following course learning objectives:
- Identify the key role that mass media play in shaping and organizing public discourse.
- Explain what is meant by "media power" and its relationship to issues of ownership and control.
- Discuss the role of propaganda in a democratic society.
- Apply a critical sociological imagination to assessing the role of mass media in the society.
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