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Winter 2025

 

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Planning, Public Policy & Management (PPPM)
119 Hendricks, 541-346-3635
College of Design
Course Data
  PPPM 457   Nonprofit & Govt Comm 4.00 cr.
This course is designed to help students understand and learn the tools to implement intentional strategic communications that propel an organization forward in its quest to achieve its mission.
Grading Options: Optional; see degree guide or catalog for degree requirements
Instructor: McGinnis LHomepage
Office Hours: 0900 - 1000 M Via Zoom; link in syllabus and on Canvas
  1400 - 1500 T Via Zoom; link in syllabus and on Canvas
  1900 - 2000 R Also available after most class meetings
Course Materials
 
  CRN Avail Max Time Day Location Instructor Notes
  26255 24 40 1600-1850 m 161 CLS McGinnis L  
Academic Deadlines
Deadline     Last day to:
January 5:   Process a complete drop (100% refund, no W recorded)
January 11:   Drop this course (100% refund, no W recorded; after this date, W's are recorded)
January 11:   Process a complete drop (90% refund, no W recorded; after this date, W's are recorded)
January 12:   Process a complete withdrawal (90% refund, W recorded)
January 12:   Withdraw from this course (100% refund, W recorded)
January 13:   Add this course
January 13:   Last day to change to or from audit
January 19:   Process a complete withdrawal (75% refund, W recorded)
January 19:   Withdraw from this course (75% refund, W recorded)
January 26:   Process a complete withdrawal (50% refund, W recorded)
January 26:   Withdraw from this course (50% refund, W recorded)
February 2:   Process a complete withdrawal (25% refund, W recorded)
February 2:   Withdraw from this course (25% refund, W recorded)
February 23:   Withdraw from this course (0% refund, W recorded)
February 23:   Change grading option for this course
Caution You can't drop your last class using the "Add/Drop" menu in DuckWeb. Go to the “Completely Withdraw from Term/University” link to begin the complete withdrawal process. If you need assistance with a complete drop or a complete withdrawal, please contact the Office of Academic Advising, 101 Oregon Hall, 541-346-3211 (8 a.m. to 5 p.m., Monday through Friday). If you are attempting to completely withdraw after business hours, and have difficulty, please contact the Office of Academic Advising the next business day.

Expanded Course Description

There are more than 40 years of data pointing to the value of strategic marketing and communications for nonprofits and the public sector. Yet, it is still common for communicators to be called for a meeting to announce an initiative or “make it ‘go viral’” a few days before intended launch. This practice affects the whole organization, leaving money, awareness, and opportunity on the table. This course is designed to help you—future nonprofit and government managers—understand and learn the tools to implement intentional strategic communications that propel an organization forward in its quest to achieve its mission. Through this course, you will develop skills needed to oversee the communications of an organization.

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Release: 8.11