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Spring 2024

 

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Sociology (SOC)
736 Prince Lucien Campbell, 541-346-5002
College of Arts & Sciences
8 - No cost for class textbook materials.
Course Data
  SOC 317   Soc of Mass Media >2 4.00 cr.
Analysis of media events: advertisements, news broadcasts, documentaries, popular music, and television. Perspectives include content analysis, semiotics, functionalist and structuralist paradigms, and power system analysis.
Grading Options: Optional; see degree guide or catalog for degree requirements
Instructor: Brown ME-mailHomepage Office:   605 PLC1
Office Hours: 1130 - 1320 MW during Winter 2020
See CRN for CommentsPrereqs/Comments:  
Course Materials
 
  CRN Avail Max Time Day Location Instructor Notes
  35750 21 110 1000-1120 tr 115 LA Brown M !8

Final Exam:

0800-1000 t 6/11 115 LA
Academic Deadlines
Deadline     Last day to:
March 31:   Process a complete drop (100% refund, no W recorded)
April 6:   Drop this course (100% refund, no W recorded; after this date, W's are recorded)
April 6:   Process a complete drop (90% refund, no W recorded; after this date, W's are recorded)
April 7:   Process a complete withdrawal (90% refund, W recorded)
April 7:   Withdraw from this course (100% refund, W recorded)
April 8:   Add this course
April 8:   Last day to change to or from audit
April 14:   Process a complete withdrawal (75% refund, W recorded)
April 14:   Withdraw from this course (75% refund, W recorded)
April 21:   Process a complete withdrawal (50% refund, W recorded)
April 21:   Withdraw from this course (50% refund, W recorded)
April 28:   Process a complete withdrawal (25% refund, W recorded)
April 28:   Withdraw from this course (25% refund, W recorded)
May 19:   Withdraw from this course (0% refund, W recorded)
May 19:   Change grading option for this course
Caution You can't drop your last class using the "Add/Drop" menu in DuckWeb. Go to the “Completely Withdraw from Term/University” link to begin the complete withdrawal process. If you need assistance with a complete drop or a complete withdrawal, please contact the Office of Academic Advising, 101 Oregon Hall, 541-346-3211 (8 a.m. to 5 p.m., Monday through Friday). If you are attempting to completely withdraw after business hours, and have difficulty, please contact the Office of Academic Advising the next business day.

Expanded Course Description
This course focuses on the relationship between media, culture and society and provides an overview of mass communication, content, audiences, and effects. The media are discussed in relation to their contexts--social, economic, institutional, cultural and historical. The course examines a variety of popular cultural forms and looks closely at media production and media consumption as cultural practices. The course also addresses the issues of media representations of gender and minorities and the consequences the images have for the society.

The course can be divided into three parts: Characteristics and critical evaluation of mass communication and media; Sociological paradigms and theories of mass media; and Mass media construction of social issues. Along with providing students with a grounding in media sociology, the course intends to prepare them for doing their own research using mass media or exploring their effects on audiences. To facilitate this objective, we give special attention to methods and designs employed in media research, and we heed how theoretical ideas are translated into empirical projects. Upon completion the course, students are expected to achieve the following course learning objectives:

- Identify the key role that mass media play in shaping and organizing public discourse.

- Explain what is meant by "media power" and its relationship to issues of ownership and control.

- Discuss the role of propaganda in a democratic society.

- Apply a critical sociological imagination to assessing the role of mass media in the society.

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